22 October, 2010

Retail sound: article in The Grocer

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The Grocer.pdf (204 KB)

The Grocer is the UK's leading magazine for the retail trade. I've only just learned that it featured a major article about sound and retail in July - and here it is. I'm featured, along with Professors Adrian North and Charles Spence, as well as my friend Simon Harrop from BRAND sense agency. I think it's very powerful review of the great opportunity many retailers have yet to explore: creating appropriate, effective and branded soundscapes in their retail spaces.

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1 comment:

  1. Hello everybody,
    meet Prof. Charles Spence at the secnd Audio Branding Congress on Nov. 5th, 2010.
    More details here:


    Looking forward to seeing you all at the congress.
    Cornelius ( ( ( ABA ) ) )


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