The Grocer is the UK's leading magazine for the retail trade. I've only just learned that it featured a major article about sound and retail in July - and here it is. I'm featured, along with Professors Adrian North and Charles Spence, as well as my friend Simon Harrop from BRAND sense agency. I think it's very powerful review of the great opportunity many retailers have yet to explore: creating appropriate, effective and branded soundscapes in their retail spaces.
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Personalisation in marketing works because personal connections matter.
That extends beyond your customers, too. Perso...
2 months ago
Hello everybody,
ReplyDeletemeet Prof. Charles Spence at the secnd Audio Branding Congress on Nov. 5th, 2010.
More details here:
http://audio-branding-academy.org/abaweb/?page_id=1729
Looking forward to seeing you all at the congress.
Cornelius ( ( ( ABA ) ) )