Media interest in the book is strong and we haven't even sent out the press release yet. There will be a piece in Brand Management magazine next month and I am looking forward to BBC Working Lunch which is confirmed for tomorrow (Wednesday). I hope to receive the first proof copy of the book today, which will be a great moment.
I have been populating the wikispace with some extracts from the book and will have completed this by the end of today. I'll be posting some on Ecademy later today as discussion topics, probably including shop music, office noise and the best and worst sounding restaurant.
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How to use networking and customer advocacy to build your brand community
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[image: Person speaking to client]
Personalisation in marketing works because personal connections matter.
That extends beyond your customers, too. Perso...
2 months ago
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