Delta are based in Copenhagen and they are testing the effects of audio branding techniques. Here, Jesper reveals the results of their work on sonic logos.
http://audioboo.fm/boos/135744-jesper-from-delta-on-sonic-logos
Julian Treasure's blog starting out from his book Sound Business and also covering anything relating to the way sound affects human beings - and the way business can harness the power of sound for better results.
http://audioboo.fm/boos/135744-jesper-from-delta-on-sonic-logos
Business sound expert and speaker
Chairman of The Sound Agency
Author of the book Sound Business
Follow Julian on Twitter
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