Julian Treasure's blog starting out from his book Sound Business and also covering anything relating to the way sound affects human beings - and the way business can harness the power of sound for better results.
After hours of headscratching (following my transformative conversation with @documentally at Thinking Digital) I have settled on a structure that works for me, incorporating audio, video and text (tweets, statuses, miniblogs and full blogs) and gets everything out to almost all the right places without cross posting. I am waiting fro Ecademy and Xing to respond with ways i can get input into them via the main channels (Posterous and ping.fm), but otherwise it's working and I share it in the hope that it may save you some hours...
First in a series of miniblogs via audioboo about sonic issues in modern life. Here, the unfortunate legacy of the Starbucks 'theatre of coffee' innovation, which has become a universal meme in coffee bars and, very sadly, most restaurants. Why oh why do we have to listen to coffee being made, causing those in the vicinity to bellow over the top of steam pipes and barrista banging? Let's all complain and get those coffee machines back in the kitchen where they belong - and maybe someone will launch a chain of quiet coffee bars where they bring the drinks out on a tray like old English tea rooms used to, so we can all get a bit of peace and quiet.
This is an audioboo I recorded with Charles in Copenhagen where we were both speaking at the European Marketing Academy conference. Fascinating stuff: it seems that sweet tastes resonate with higher frequencies (piano, light melodies, violins) while bitter tastes resonate with lower frequencies (bassoons, basses). Charles is the science behind Heston Blumenthal's signature dish, which invites diners to wear headphones are experience the sounds of the sea while they eat. He's also involved in designing sounds for FMCG brands - aerosol sprays, packaging and so on - and his research shows that these things make a huge difference to the perceived value of the product. http://audioboo.fm/boos/135750-prof-charles-spence-on-sound-and-taste
My 3 Words for 2023
-
What is My 3 Words About? The My Three Words idea is simple. Choose 3 words
(not 1, not 4) that will help guide your choices and actions day to day.
Think ...
Where in the world is Word of the Week?
-
It’s moved to Substack, and it’s a quadfecta this week: three words and one
name, all beginning with the letter D. Read and subscribe—it’s free! Here’s
a p...
Dr. Vivek Murthy
-
We usually publish Remarkable People on Wednesday mornings, but we wanted
to get this interview out before the elections. This episode's remarkable
guest...
Emotional Ads Work Best
-
The idea that ads engaging us emotionally perform better than those relying
solely on logic may seem obvious to many Neuromarketing readers. Yet, I
still...
Posts
View Julian Treasure's profile
