15 April, 2010

Speaking out

Sorry for the long silence here. It's been a frantic start to the year with lots of new business happening at The Sound Agency. The market for audio branding (and for sensory marketing in general) is really starting to move this year. We have some fabulous new projects cooking, which should add powerfully to the case studies we already have of the benefits of designed sound for retail (BP and Glasgow Airport), hospitality (InterContinental Hotel London Park Lane) and banking (Helm Bank, Colombia) among others...

One indication of this increasing momentum in the market is that I'm preparing for a summer of public speaking. It starts in May when I'm speaking at the prestigious Arabian Travel Market in Dubai on sensory hotels (May 5) and then I'm very excited to be one of three speakers at the Wealth From Marketing event in Dublin (May 14) and London (May 15), where I'll be sharing some tools and techniques to increase sales and brand value with BrandSound™. At this event I'll also be launching my three-day Sound Business seminar, which will take place in London this Autumn. Then at the end of May I speak at Thinking Digital in Newcastle, a vibrant TED-like event that should be fascinating.

In June I'm speaking at the European Marketing Academy conference in Copenhagen (June 3) where the whole theme of the conference is sensory marketing, and then at the annual marketing conference of the International Council of Shopping Centres in Lisbon (June 15), where I'll be talking about the effects of sound on retail sales.

Finally, and on a delightfully different tack, I'm speaking with my friend and colleague Simon Harrop of BRAND sense Agency at the annual seminar of the Veterinary Marketing Association, at the Chartered Institute of Marketing in Cookham, Surrey (November 18).

The marketers of the world are definitely opening their ears to our message that sound affects everyone all the time. These are all valuable milestones in my mission to make the world sound better, by communicating the message that better sounding brands achieve better results. It's an exciting year in prospect. I hope to see you somewhere on the road!


  1. Julian,

    I am having a hard time finding solid numbers / research on branding on the net. So your case studies sound very interesting. Let me know how to get my hands on them.


    Lars Deutsch

  2. Hi Julian,
    i am very glad that you keep pushing the topic of Sound Branding! Good luck and all the best for your speaches! Keep rockin'!
    PS we did set up a new blog on Sound Branding: www.soundbrandingblog.com

  3. Interesting to know these stuffs!


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