20 October, 2009

The power of sound

I'm getting lots of fascinating connections since my TED talk went live. One I want to share straight away is an excellent online presentation called The Power Of Sound, created by Bob McCurdy at Clear Channel Radio Sales. It was designed to sell radio as a medium, but it has lots of interest to anyone who cares about sound and how it affects people - and it's beautifully put together with plenty of sound. You can see it for yourself here. Congratulations to Bob and his team for a great job. The message is spreading! Sound matters.

7 comments:

ivan collado said...

My name is Ivan Collado, from Chile South America; i got fascinated by your awesome Talk in TED (the 4 ways sound affects us). I always have been caught by everything related with sounds, from simply enjoy or play music to ear the void of landscapes of the Andes mountain in my country.
Listening to you in TED, i felt some of my considerations about effects of sounds in human brain (then behaviors !!!) have been completely caught by your talk...there is a lot to speak and study about, since the wristling arrows of the mongols, described by Marco Polo, to the modern studies of the nazis about sounds effects on the masses, etc.
It would be interesting to keep a chat about..
bests regards,

Ivan Collado
The Orakul group
ivancollado@theorakul.com
www.theorakul.com

Anonymous said...

I saw Julian's TED talk - Bob the POS is excellent!
I have very sensitive hearing & people think I'm being overly dramatic when certin types of sounds stress or depress me. The bird songs at work & this information has made me much more hopeful. Thank you,
Best, Bella Vancouver BC

Julian Treasure said...

Thanks Ivan and Bella.

Alisha said...

Loved the talk! I wrote my masters thesis on the power of sound in Shakespeare's stage directions (where it is often ignored by modern theaters), so I was happy to hear somebody putting forward a strong argument that we should pay attention to sound.

I'm trying to use your TED talk to convince my employer that we should NOT have an open office plan (it makes me feel like I'm working in the middle of a train station), but can't find substantiation for your 66% productivity loss. Can you point me to a study?

Cordelia Ditton said...

Julian, your TED video took my breath away. Literally stunning content and beautifully delivered.

I've borrowed you for a post on my blog (http://talkaboutspeaking.com/sound-sense-how-sound-affects-us-and-our-listeners/)

Thank you!
Best wishes Cordelia Ditton (DillyTalk)

Julian Treasure said...

Alisha, the study about productivity in the office is by Banbury and Berry, in 1998. If you Google that you should find it. Good luck!

Julian Treasure said...

Cordelia, thanks for the link - great work you are doing. Voice is going to be a big element in the new seminars I am preparing for next year. Let me know if I can help in any way.

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