Last year I had the great pleasure of speaking at Thinking Digital, Herb Kim's brilliant tech visionary conference in Newcastle (or to be more precise Gateshead). It was a fantastic experience and I realise that I have never posted a link to the video. I hope that the embed code inside this post will give access here. Just in case that doesn't work, you can see the talk on the Thinking Digital website here.
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How to use networking and customer advocacy to build your brand community
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[image: Person speaking to client]
Personalisation in marketing works because personal connections matter.
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