Media interest in the book is strong and we haven't even sent out the press release yet. There will be a piece in Brand Management magazine next month and I am looking forward to BBC Working Lunch which is confirmed for tomorrow (Wednesday). I hope to receive the first proof copy of the book today, which will be a great moment.
I have been populating the wikispace with some extracts from the book and will have completed this by the end of today. I'll be posting some on Ecademy later today as discussion topics, probably including shop music, office noise and the best and worst sounding restaurant.
Brand 101: Everything you need to know to grow your B2B tech brand
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[image: Painting of rolling green hills with sheep grazing on them.]
You've built a product that solves a real problem. Your customers get
results. Your ...
5 days ago

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