Last week I had the great pleasure of being interviewed by the excellent Nora Young on Canada's Spark radio show, which was broadcast on Sunday Nov 21. It was a fascinating show, covering noise, filtering and overload in lots of ways and includes an interview with one of my favourite authors, William Gibson - the man who said: "The future is already here - it's just unevenly distributed." Nora's team were a delight to deal with and have done a superb job editing the piece. You can hear the show here.
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How much should you be spending on B2B marketing?
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[image: Painting of an ancient city next to a woods.]
It’s one of the most common questions B2B leaders ask us. And one of the
hardest to answer in one go.
2 days ago
Found this blog, and discovered your work via this interview. Intriguing body of work!
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