What people really think about brands

I'm enjoying brand tags, a site that aggregates people's one-word associations with major brands as tag clouds. It's a fun and also very useful resource for anyone interested in brands or marketing, giving a quick and clear view of what people really think of those big brands. Essential, not mention addictive, and highly recommended!

Conversation with the Planetwalker

Wonderful meeting with John Francis, the Planetwalker who spent 17 years in silence while he was walking across the US and Latin America. I met John originally at TED2008 and it was a pleasure to catch up in London, where he is on a short visit for the launch of his book. John is a gentle man who has achieved amazing things: during his long walk he took a degree and a PhD in land resorces and then taught at degree level, all without saying a word.

In the 22 years that John walked, and the 17 years that he refrained from speaking, he found a gentle yet potent wisdom about our way of living. His message is simple but challenging: saving the world starts and ends with respecting ourselves and the people immediately around us - for if we care about others, we will behave in ways that don't create bad consequences for them, or for the planet. John is now United Nations Goodwill Ambassador to the world's grassroots communities, and a leading figure in the global environmental movement. he's also an inspiration to us all, and I heartily recommend his book Planetwalker.

Naturally with my sound-based perspective, what fascinates me most about John's remarkable story is how he was transformed by his elective silence. Within 24 hours of deciding not to speak, he discovered that he had never truly listened. With no possibility of answering people, he found that instead of planning his next remark, or judging his degree of agreement or disagreement, he was simply listening. For most people, the silent part of conversation isn't really silent at all: their internal voice is judging, assessing, cross-indexing, selecting potential replies, or working out how to impress others or to win the contest that often underpins conversation.

In my book I write about the different qualities of listening that exist, and distinguish three dimensions: active-passive, empatheric-critical, and reductive-expansive. Active listening is designed to make the other feel heard, using techniques such as reflection and summarising; passive listening is non-judgmental, akin to the way we listen to music. Empathetic listening is designed to make the other feel emotionally understood; critical listening has conscious filters in place. Reductive listening is selective, discarding whatever's not on-target for the listener's goals; expansive listening is simply curious, open to whatever comes.

What I think John Francis discovered as he walked in silence and listened to the world is the richness of passive/empathetic/expansive listening, the polar opposite of the most common position in the Western world, which is active/critical/reductive. When speaking is taken out of the equation, all that remains is experiencing the words of others in the here and now. It's no coincidence that many spiritual masters and religious orders have adopted silence as a practice. (For more about silence as a whole see my previous blog on silence here). The difference with John is that he undertook the practice in the real world, not in a walled community where it was the norm. His experience sheds unique insight on the value of silence. I think all children should spend at least a week in silence as part of their education. What a different world we would inhabit if we all learned to listen in this way!

Simplicity v Security - and whither privacy?

Well here goes... this feels like attempting a triple toe loop or a double pike, but I am setting out to post to my blog from ScribeFire within Firefox, with an automatic feed from my blog to Twitter via Twitterfeed. Then I will be trying to clip some material from the web with autopost to my blog via Clipmarks, and thus to Twitter... then the final step will be to set up some subscriptions on my blog. All that and I still won't have integrated Facebook, socialmedian, Evernote and many other tools that all promise to make me a nexus for all the universe's relevant information.

The odds of all this working are about 50:1 and it's taken what seems like (and probably is) days to learn about it, subscribe to all the various websites with their individual user names and passwords - OpenID notwithstanding. I know I'm verging on geriatric at 50, but I like to imagine that even the highly netted-up younger turks of my acquaintance like Mike Butcher, Thomas Power and Mitch Joel have their moments of overwhelm. There must be a great business out there for somebody who can integrate all this stuff and either configure or manage it for clients.

Meanwhile the main trade-off still seems to be between simplicity (one easy-to-remember username and password on all sites, with full auto-completion) and security (a different, secure name and password on every site, manually typed in every time). For most people the latter must involve buying and diligently using a secure database for all those passwords (I use a great little app called SplashID which syncs between my Mac and iPhone) - but these databases can presumably be hacked... not to mention the investment of time in retrieving the passwords and, even more annoyingly, finding that this website is yet another one you forgot to enter into the database and having to open a duplicate acccount! I suspect millions are choosing simplicity over security.

And then there's good old-fashioned privacy. I saw a talk at TED 2008 about the future of social networking. It was pretty scary. At the end I asked: "What about privacy?". The answer was: "Forget it - your children have already left it behind." While those over 30 agonise about what to post on Facebook v LinkedIn, what to tweet and who is a real friend, the teenagers are already out there sharing everything. Maybe it's the end of masks and role playing, and the dawn of a new, integrated and wholly honest age. Or maybe they will all get badly burned and find new ways to silo their personae online. Being British and my age I still value privacy, which is one reason why I react against the audio pollution in train carriages, where I receive all sorts of personal information I don't want about my fellow travellers as they rabit away on their mobiles, seemingly oblivious to the existence of those around them. The other day a man paid his builder in just such a carriage, reading his credit card details out for all to hear. Maybe privacy is indeed a dying value. I for one will mourn its passing.

The Sound of Silence

I'm just back from a short holiday in Northern Italy, where my wife is from. Doing what I do, I naturally listen to every place I visit and on this trip three experiences made me think about the subject of silence.

First was a visit to Isola S. Giulio in the middle of beautiful Lake Orta, near Milan. This small island houses a basilica and a convent for a community of nuns of a silent order, which is why it's known as 'the island of silence'. Encircling the island is a single footpath: La Via del Silenzio. Visitors are encouraged to walk the path in silent reflection, and every hundred metres or so there is a board showing one meditation on silence for the way out, and on the other side one for the way back. I was struck by these meditations because they are so universal. There is no hint of Catholic dogma; rather, they resonate with the deep wisdom mined by every spiritual path that has discovered the power of silence - which is most of them. I list these meditations at the end of this blog, so that you can use any or all of them without having to go all the way to Orta. Walking the path and internalising these reflections created a sense of deep peace and wellbeing, and of being fully present in the moment - which is probably saying the same thing in two ways.

Second by dramatic contrast was Milan's railway station. This is a monumental building from Mussolini's time, built on massive scale and with the acoustics of a cathedral. Sadly its grandeur is being eroded by the recent installation of many plasma screens showing a looped couple of minutes of advertising - with sound played through the entire station PA system. At first I thought they were playing opera, until the fragment repeated again and again as a small part of the loop, advertising as it transpired a mobile phone service. Opera in that space would have been interesting, pleasing and, with La Scala close by, very appropriate. The looped advertising sound felt intrusive, overbearing, irritating and even profane in that grand building, adding a gratuitous extra level of noise to the existing reverberating cacophany of train engines, footfall, voices and sundry machinery. When I lecture on sound I end with our Four Golden Rules for public sound. Rule 1 is: make it optional. Rule 2 is: make it appropriate. Rule 3 is: make it valuable. Rule 4 is: test it and test it again. The sound in Milan station breaks all four rules at once. (Incidentally, all the subway stations have two large projectors on each platform, again with sound booming out of them. Thank goodness that in London the projectors now being installed are silent.) I blogged earlier about the digital out of home industry that is putting screens up in every conceivable location, and about the need for these installations to integrate their sound carefully into existing soundscapes. Milan is a very worrying example of what could be the future in all public spaces if we're not careful. Never did silence seem more valuable than in this awful noise.

The third experience was high in the awe-inspiring Dolomites, which I think are the most beautiful mountains on the planet. We trekked for three days, staying at rifugii up to 2,500m above sea level. The air was like crystal, the views were overwhelming and from time to time we heard the silence of the mountains. In my experience, the deep silence of nature is to be found only in high mountains or in deserts (hot or cold), because in these places there are no birds or insects. When the wind dropped and in between the intermittent high-altitude overflights by Ryanair, the Dolomites offered us that rare experience. This is where I agree with Evelyn Glennie, who said in her wonderful film Touch The Sound that silence is itself a sound, and not just the absence of sound. The deep silence of nature is rich and pure: it is the essential context for all other sound, just as a dress in black (the absence of all colour) is the context for what it contains. This silence is the sound between all sounds. Immersed in it, one can start to sense connection and resonance with all of nature.

As we traveled back, I reflected on the different kinds of silence. At the extreme is an anechoic chamber. With no sound source and zero reverberation, this is the purest silence humans can achieve (because we can't survive in a vacuum, the ultimate silence). However, after a short time in such intense silence one starts to hear internal sounds: blood pumping, lungs and other organs moving, tinnitus in the ears. This overbearing artificial silence does not, it transpires, offer us the experience of silence at all.

In a truly silent building such as Worth Abbey Church late at night, silence settles on the listener like a warm cloak - but its overtones define the shape of the space. With eyes closed and without any sound, you can sense you are in a huge room. Indoor silence like this is rare and to be cherished, and is wonderful for meditation, prayer, contemplation, or even working. It has an entirely different quality to the silence of the mountains, resonating with all that is best about humanity rather than a deeper connection with nature.

The silence of nature is the finest of all, because in it we sense our connection with everything. However, it's becoming a precious commodity. If silence was golden in the 60s, it's a rare and precious diamond now. There are few remaining wildernesses which offer more than a short burst of true silence. Nature recordist Bernard Krause claims there is now almost no place on Earth – including the North Pole, Antarctica and the dense forests of Indonesia and the Amazon – that is free of aircraft overflights, the buzz of chain saws or other human clatter. Krause remembers when it took 20 hours to get 15 minutes of usable recorded material. “Now it takes 200 hours,” he says.

Away from wildernesses, there is a third kind of silence which comprises lack of proximate speech and machinery, especially cars, planes and trains. This is the silence one can experience at Orta: the soundscape is in fact quite rich, with lapping waves, birds, wind, and even distant human sound such as boats and high planes. It's not total silence, but in this quietness there is still peace, as we found when walking the Way of Silence.

In cities, silence is something that most people actively avoid. Their first reaction on walking into a silent room is to turn something on - radio, TV, stereo, anything to stop the silence. They have become so used to urban noise that they feel uncomfortable without it. I think urban living has created an addiction to noise as a means of avoiding being fully present. This is fully expressed in the way so many people now walk around with iPods on or speaking on their mobile phones. In the noise of the city, we are becoming like ghosts: not really there at all.

Silence is a medium for growing human consciousness, an invitation to be fully present, and a doorway to a sense of connection with the universe, or God if you prefer. How sad that we have made it an endangered species - and that this process is accelerating. Will we in future trek across mountains wearing our iPods? Have we lost the desire to be present, connected and conscious? Or can we preserve the silent places and benefit from them in the ways of our ancestors?

If you hope for the latter as I do, then why not respond to this blog by posting some places you know where silence can be experienced. And then take some action to protect them. Maybe we can start to reverse the tide of noise and defend the silence in the world.

The silence meditations from Isola S Giulano, Orta

• In the silence you accept and understand

• In the silence you receive all

• Silence is the language of love

• Silence is the peace of oneself

• Silence is music and harmony

• Silence is truth and prayer

• In the silence you meet the Master

• In the silence you breath God

• Walls are in the mind

• The moment is present, here and now

• Leave yourself and what is yours